RERO French, b. 1983
32 x 24 inches (80 x 60 cm) Each
RERO's work is built upon a unique visual grammar: the use of the Verdana font (a symbol of the digital era), systematically crossed out with a horizontal line. This act of crossing out does not seek erasure, but interrogation. It questions the limits of language and the contradictions of our time, and his work—at once incisive and poetic—captivates through its originality and intellectual depth. Featuring punchlines and aphorisms, the betrayal of images, and semantic games, RERO's work stands at the crossroads of urban practices, land art, and conceptual gestures.
Intriguing, luminous, and rich with a modern, transgressive poetry, RERO's works can be found in public spaces and the heart of nature. They have also been showcased at the Centre Pompidou, the CentQuatre, the MAC/VAL, the Vasarely Foundation, the Grand Palais, the Montresso* Foundation, the MAC Bogota, as well as the EDF Foundation.
In Untitled (HERE BEGINS THE SEA / HERE BEGINS THE SEE…), the material panel flirts with traditional marine or geological abstraction. However, its linguistic counterpart introduces a semiotic wordplay ("Here begins the sea" / "Here begins the act of seeing"), subverting the aesthetic surface into a conceptual mirror. The viewer is abruptly shifted from the passive consumption of texture to an acute self-reflexivity regarding the act of contemplation itself.
The Panel of Matter (The Therapeutic Blue): Executed on wood through dense, highly layered pigmentations, this panel prioritizes chromatic abstraction and tactile exploration. Interweaving deep blue pigments with terrestrial and auric undertones, it bypasses cognitive processing to appeal directly to sensory affect. Evoking oceanic vastness and cosmic depth, it resides strictly within the realm of immediate phenomenal experience.
The Panel of Form (The Conceptual Text): In stark contrast, the opposing panel adopts a minimalist, clinical austerity. Utilizing my signature typography rendered in relief and systematically bifurcated by a horizontal strike-through, this surface engages the viewer’s intellect, rational apparatus, and the cognitive mechanics of reading. It belongs entirely to the realm of language and conceptual deconstruction.