Rio de Janeiro-based French artist Alexis Devevey, also known as Rero, talks about inventing an instantly recognizable graphic signature using the universal Verdana typeface in capitals and a bold black line striking through the letters.
Where does your artist name “Rero” come from?
I used to do graffiti and I wrote “Aurer”. It was just a choice for calligraphy and typography, but it has no special meaning. Over time, I decided to reverse the letters and to write “Rero”, but it’s one of the things in my work where there is no meaning. I try to find meaning in everything, but there is none in my name...
